Greek Maria: World Cup 2010 Reality Show


Budweiser’s Global World Cup Campaign Rooted in Social Media

By Jack Marshall, ClickZ, Jun 10, 2010

Beer brand Budweiser will launch a global advertising and social media campaign on Friday, centered around a World Cup-inspired online reality TV series.  

The “Bud United” series will follow 32 football fans – one representing each nation competing in the World Cup finals – living together in a house in South Africa for the duration of the tournament, watching each match, and exploring the country together.   

Video content from the house will be published daily via a dedicated YouTube page, and promoted worldwide via television ads, search ads, an extensive online display campaign, and across social networks including Facebook and Twitter. The concept was created and is being executed by Omnicom agencies DDB and Tribal DDB. “Budweiser is doing everything we can to unite beer drinkers during the tournament, and this is a great way for us to connect with people around the world across multiple layers,” said Andrew Sneyd. Budweiser’s global advertising director. 

 As each team is eliminated from the tournament, so too will the corresponding contestant from the Bud United house; the winner will attend the World Cup final on July 11th to present the man of the match trophy. Budweiser is sponsoring the man of the match awards, which recognize the most valuable player of each match. 

For the first time, FIFA (International Federation of Association Football) and Budweiser are also enabling fans around the world to choose the winner of the award by voting online or via mobile SMS during each match. 

 Complementing the main Bud United social network presence, each contestant will also update his own Facebook page and Twitter account in their native language, enabling contestants “to interact with and represent fans around the world,” Sneyd said. Users will also be invited to influence events in the house, as well as content, via polls on the Bud United YouTube page. 

About me

Connect with Maria – GREEK PARTICIPANT



I grew up playing video games. A lot.  

• 27 years old.
• Didn’t follow football at an early age, but has since become a rabid fan.
• Loves playing video games and Dungeons and Dragons
• Proud to be a little geeky… for a girl.  

*********************************************************************** Though the ad campaign and the Bud House itself officially begin tomorrow, search ads are already driving traffic to the site, and the campaign’s Facebook page has already been “liked” by over 60,000 users. The page also features an application enabling users to change their profile picture to one “painted” in their team’s colors. Sneyd said over 60,000 users made use of the app in just 30 hours.   


Maria’s Facebook!/pages/Bud-Uniteds-Bud-House-Maria-from-Greece/121709924536079?v=info&ref=mf#info_edit_sections 


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One Response to “Greek Maria: World Cup 2010 Reality Show”

  1. Blog - World Cup 2010 Says:

    World Cup 2010…

    […] Looking forward to June 11, it will be good day for sure […]…

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